Everest No Filter

A compelling use case for Snapchat: vicariously follow two climbers on their ascent up Everest. It’s as close to experiencing this journey as most people will ever come. What makes it special? It’s not a polished and edited documentary. It can’t be replayed. It’s more real than any reality TV. It’s an opportunity to take part in an experience as it happens each day – something you might look back on and remember.